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In the quiet suburb of Bagsværd, Denmark, one name has seemingly become the backbone of the entire economy: Novo Nordisk. Starting as a local insulin manufacturer, the company took nearly a century to rise to global leadership in diabetes and obesity treatment.
Novo's growth story is not only iconic in medicine but also Denmark's real economic power:
Market cap once exceeded Denmark's entire GDP.
Contributed 26 billion DKK in taxes in 2024.
Accounted for ~50% of 2024 GDP growth and 70% of national export revenue.
"In 2024, we served more than 45.2 million people living with serious chronic diseases, while global revenue and profit increased 26% at constant exchange rates." – Lars Fruergaard Jørgensen, CEO
From an insulin specialist, Novo Nordisk has captured over 50% of global insulin supply and gradually expanded into new treatment areas. Stock price growth of +750% from 2016 to mid-2024 clearly reflected market expectations.
However, after a long-term uptrend, the stock has lost half its value in just the past 10 months, losing its European market cap crown to SAP and LVMH.
So is this an attractive buying opportunity – or a growth trap that's run its course?
In this article, Viet Hustler will dissect Novo Nordisk's development journey with you and explore its competitive advantages and business potential:
Overview of Novo Nordisk
Formation and Development
Leadership Team
Novo Nordisk's Business Model
Competitive Landscape Analysis
Financial Health Analysis
Future Outlook
Preliminary Valuation
Investment Risks




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